Theosophy in Wales; Ancient and Modern

Theosophy in Wales

Ancient & Modern

History of the Theosophical Society in Wales

Billboard Advertising 1935

High profile commercial billboard advertising is something not normally associated with Theosophical Society Lodges, indeed today the cost would be prohibitive.

However, late in 1935, Cardiff Lodge decided to give this type of advertising a go. Two sites were booked, one was a hoarding by the Great Western Railway bridge over the River Taff to the West of Cardiff Central Railway Station. This would have been highly visible to people crossing the Wood Street road bridge, which is now next to the Cardiff Millenium Stadium.

Another hoarding was booked at the site of a business called Salten & Theseden’s. Unfortunately no Lodge member can now identify the location of this site.

The Salten & Theseden hoarding seems just to have been booked for the Winter of 1935-36 and was not renewed. The Taff Railway Bridge hoarding was booked on a renewable basis with the Great Western Railway, with a change of advert every few months, and was continued until November 1937 when the Lodge decided that it was too expensive for the publicity generated.